Who We Are
Our Expertise
At Be Polite we prepare brands to create genuine connections with underestimated communities, driving both social progress and financial growth through meaningful interactions.
Our Approach
A culture first approach helps brands understand the values and beliefs that influence consumer purchasing decisions so they can successfully connect with diverse audiences.
Our Expertise
Brand Strategy
Audience Identification
Community Building
Brand Partnerships
Social Impact
Employee Communication
Business Strategy & Positioning
Our Approach
Our mission is to help brands think more deeply about how they can create a practical impact for underestimated communities that are also authentic to their brand values.
We put culture in the room. Through data, insights, and lived experiences, we develop and execute strategies that connect brands with diverse audiences that intersect across cultures and identities. Our work centers consumers who are consistently marketed to but often left out of the decision-making process. Including Black, Latin, LGBTQIA+, and people with disabilities.
We are constant observers. We learn about people's motivations, pain points, and goals. Then leverage that insight to find pockets where brands can intrinsically connect with them. We don't believe in making noise for the sake of being controversial. We challenge brands to be reciprocal in their approach and make a measurable impact in the lives of their consumers.
What We Stand On
Culture First is a fundamental aspect of who we are. We put culture in the room. What that means is taking the time to understand audiences so that we can advocate for their needs is part of the strategy. Our people are a collection of strategists, researchers, and creatives from various socioeconomic and ethnic backgrounds. Simply put, we are the audience we serve.
Practical Application : We don't jump on bandwagons or do what's trendy. We encourage our clients to explore practical ways to make an impact that aligns with their brand's values. Whether the transformation is incremental or radical, it's always sustainable.
Respect For All: We collaborate with brands, creatives, and communities. We do not take, and we do not appropriate. Because we respect all parties involved, our relationships are built on reciprocity.
